Milk Aisle Gorbachev
Milk Aisle Gorbachev ~ "Trouble in the Milk Aisle" EP
indie-pop / twee-pop / c86 / jangle-pop
As well as being the finest named act in the history of mankind, Glasgow’s Milk Aisle Gorbachev (the solo recording project of I Wanna Be A Truck Driver frontman Craig Dunlop) and the debut Trouble in the Milk Aisle EP ticks just about every box for those that like their jangly indie-pop placed firmly within defiantly obtuse realms.
As such, the glorious weird of It’s Not Funny But… and An Easy End twist fractious The Television Personalities-style cult 80s jangly indie-pop through no-fi production energies and the glorious call into the dark, deadpan flat vocals of the Jonny Nocash aesthetic. It’s compelling inasmuch that everything seems to flop into place despite itself rather than having any structured belief. Truly DIY.
The remaining Dick Martians and You’ve Ruined Everything (For Everyone (Forever)) tracks move in a vastly different direction. Here fragile, barely discernible shoegaze meets the melodic fuzz-pop of The Gabys to take center stage as jangled riffs just about win the fight for attention among the crushed layers of guitar, reverb, and distortion.
Milk Aisle Gorbachev is perhaps just a Spoilsport Records / Paisley Shirt Records type label (or perhaps the Subjangle label!?) away from alt.jangle greatness.