Who is Hello London?

Hello London is the emo-alternative solo project of James Froese, based in Buffalo, NY. Since 2020, the project has released 3 EPs and 2 full-length albums, while sharing stages with artists like Sincere Engineer and Covey, and performing at several Buffalo-area music festivals.

What's your musical background?

Music has been a constant presence in Froese's life since childhood, starting his first band at age 10. His early musical foundation was strengthened through school orchestra participation, which helped build the confidence needed to pursue music seriously. The creative process is continually inspired by the music around him.

How would you describe your sound?

Hello London's music sits at the intersection of indie rock and emo, drawing inspiration from diverse influences including: - Mainstream emo acts like My Chemical Romance - Alternative rock pioneers like R.E.M. - Contemporary artists in the vein of Sense Field and Bright Eyes

How does your personality influence your music?

As an introverted perfectionist with strong self-belief, these traits manifest in both the lyrical content and the predominantly solo recording process.

What's your creative process?

The songwriting typically follows this progression: 1. Begin with a melody 2. Build out choruses and verses 3. Layer additional musical elements during recording 4. Finalize and edit vocals/lyrics

Tell us about your latest release

"The Changing Tide" was inspired by personal evolution and transformation, with the goal of creating the artist's strongest work to date. Like many musicians, the pursuit of sonic perfection presented its own set of challenges throughout the creative process.

How do you promote your music and connect with fans?

The primary promotional strategies focus on Instagram engagement and Spotify playlist placement. Fan interaction emphasizes authenticity and positive community impact, both online and in person.

What's next for Hello London?

Current focus is on continued promotion and marketing while balancing existing commitments, alongside ongoing writing and recording to further develop artistically.

Where can people find you?

Connect with Hello London on: - Instagram: @hellolondonmusic - TikTok: @hellolondonrock - Twitter: @hellolondonemo